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Taylors Advises Ignition NBS in Sale to AXA

» Posted on: 21 December 2007
» Posted by: Elaine Hurn
» Service area: General

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Elaine Hurn, Managing Partner at North West law firm Taylors, has successfully advised the shareholders of Lancashire-based specialist marketing agency, Ignition NBS Limited, in selling the company’s entire share capital to AXA Services. Andy Heap remains as Managing Director under the new ownership.

Ignition NBS is a multi-award winning company which was established in 2003. It provides innovative marketing and business development services to general insurance brokers and the wider professional services market via Ignition’s unique ‘Prospect Manager’ and ‘Loyalty Manager’ business growth tools.

The investment of financial protection provider AXA Services, a subsidiary of AXA UK, will enable Ignition NBS to evolve its services into new areas, and build on its success to provide brokers with a competitive edge in the marketplace.

Ignition NBS will retain its independence as a separate organisation outside of AXA’s structure and operational control.

Taylors continues to advise Ignition’s sister company, Ignition Creative Business Solutions Ltd, which provides marketing and design agency services throughout the North West under the direction of Andy Chemney and Steve Kenny.

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